Features of a Successful Enterprise Web Application: Guidelines For 2020

May 2020
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Author : Pete Peranzo
Enterprise Web App Features

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You might be thinking about taking your business to the next levels with a custom web application. But, have you ever wondered what makes a great web application?  

For many entrepreneurs, one of the biggest obstacles is streamlining the business processes and reaching more customers. Building a custom enterprise web application can help you solve this problem. However, you need to incorporate unique features in your web app in order to see success.

In this blog, we will walk you through the must-have features of an enterprise web application. We’ll also be discussing the top web application development trends in 2020.

Let’s dive in!

Why Businesses Need A Web Application?

First, let’s start with understanding why your business needs a web application.

Picture this—as a business owner, you would wish to attract your consumers. You’d also want to build on your branding process and have a competitive edge with enhancing the popularity of your business with your target market.

Would you rely on your official website to do all of this? No, right?

You need something more trending, accessible, and engaging. The answer is web applications. Web applications offer a more extensive consumer reach because of their customizable features that are typically more useful to consumers.

Also Read: Web App vs. Website: Which One Is Good For Your Business?

Accessibility is another reason why you should invest in web app development. Your consumers can easily access different features of web apps on their mobile phones.

With a custom app, you can streamline different business processes within your organization. It will help you improve overall staff productivity and eventually improve profits.

Importance of Web App

Incredible Ways Businesses can Benefit from Web Apps

  • Data Recovery: You can quickly recover data in case of data loss or technical blunders using web apps.
  • Better Security: Web apps offer better security to the users, which ultimately leads to gaining better customer loyalty for your business.
  • Competitive Edge: You can put in your creative hats and come up with brilliant apps to keep the customers engaged and involved with your company. You can rest assured of the competitive edge with constant innovation.
  • Improved Efficiency: The use of web apps will lead to improved efficiency and better business performance.
  • Greater Visibility: Web applications help you streamline your business processes leading to greater accuracy. What’s more, with all the data integrated into one place, your business can benefit from higher visibility.
  • 24/7 Accessibility: One of the best benefits is 24 / 7 Accessibility. Consumers can access web apps anytime, provided that they have an internet connection.
  • Flexibility and Scalability: As a custom web application is made specifically to your business needs, it’s completely flexible and scalable to your business’s demands and growth.

Critical Features of a Successful Web Application

With so many benefits, it’s worth exploring the development of enterprise web applications. Now, let’s check some of the most significant elements that you must-have in your web app.

1. Mobile-First Interface

Enterprise web apps require a shift from conventional web design thinking. Why? Users today rely more on smartphones and tablets.

According to a survey, only 27% of respondents used a laptop or desktop to connect to the internet away from work. However, 56% used a smartphone to access the internet. It is quite evident that your customers are comfortable using mobile.

You need to incorporate trending UI design to your web apps. Developers may consider aligning components with a mobile device’s unique features and make the web app responsive.

Basically, your app’s display should automatically adjust to whatever screen users are accessing it on. Developers should also consider working on loading apps quickly on any device because users don’t want to wait for too long to see the page.

2. Social Integration

Imagine you are trying to complete the registration process as a new user to an app. What happens if the registration process is time-consuming? You’re right! You would be disappointed or frustrated.

What’s the solution? You could consider using social media platforms to streamline the registration process. Social integration allows users to log in quickly with their preferred social media account. There won’t be any lengthy forms to fill up and users would enjoy the benefits of signing up as customers.

You need to think of integrations with your users’ favorite social networks. The combinations lead to better engagement of your enterprise web applications.

Social integration can offer valuable ways for users to interact with your brand. Consumers can share their wishlist, reviews, and orders through social networks. The best part—all such interactions would ultimately lead to higher brand visibility.

3. Reporting & Analytics

One of the best features of an enterprise web application is analytics. With integrated analytics, you can get critical insights on user behavior patterns and the overall performance of your web app. You can now keep track of all such data and optimize your web apps for higher engagement and better conversion.

As a business owner, you would want your business to evolve. The way to do it is through curating information and working on the insights. You can also plot down trends and make the changes you need to evolve your business.

web app features

4. Web Push Notification

When you are looking at engaging your consumers, the web push notification can be a handy feature. Push notifications can offer the most personal channel when it comes to connecting with customers in real-time.

It’s quite simple—a one-click opt-in directly from the web apps, and you can send a targeted push message to users’ devices based on location or behavior. What’s more exciting? Such notifications feel just like those from a native app, even if the browser is not running currently.

According to case studies by Google, web push messages have delivered considerably higher engagement and retention from push-enabled users. Now, that’s a feature to integrate into your apps.

5. Security

What’s one of the most critical priorities for your business? Security, of course. It is significant to have control over your web app’s security.

You would need to serve your web app through HTTPS with a security certificate. Developers must ensure that online users have a secure connection to your web applications and work towards safeguarding data transfer between them and the server.

It is pertinent that you use HTTPS, which marks your site as secure. Customers can rest assured of safe payment transactions, secure user accounts, and private communications and identity.

The feature can help to build trust among your customers and improve sales and conversions. Wait, there’s more! The sites that use HTTPS also receive a substantial boost in search rankings by Google.

6. Live Chat

Here’s another feature to look out for in any customer-centric business—offering live chat. The best way to stay connected with customers is to understand their pain points.

You must also help users resolve issues effectively. Imagine it’s such a relief as a customer to get viable solutions. The promptness in offering solutions can help to build valuable customer relationships.

“Live chat provides a simple way for (e) storeowners to relate to their customers, both by answering their questions and taking the time to learn more about the people who are purchasing your goods or services,” says Ben Congleton, CEO of Olark live chat.

7. Web Payments

You may need to incorporate online payment in your web app so customers can pay for products or services in a hassle-free way. It would be great to have a one-step checkout. You could combine shipping, billing information, and payment methods into one step. The standard helps with quick and seamless payment processing that allows consumers to pay quickly through its native UI.

The new API by Google – Payment request promises to improve the payment experience for web users. As business owners, you could plan to support various payment systems. The payment requests make it easy to integrate any type of payment method to fit user preference and business demand.

8. Search Engine Optimization

Web applications are not search-engine-friendly by default. You would need to overcome numerous technical challenges in making sure that web apps are discoverable. You may come across issues that may impact your web apps’ SEO performance.

What can you do? You would need to optimize your SEO correctly. Enterprise web applications can facilitate visibility and customer acquisition. Here are some of the SEO best practices:

  • To avoid duplication provide canonical tag when serving content from various online sources
  • Make use of Fetch as Google tool to test how Google indexes your web applications
  • Consider using Schema.org metadata that matches your page content to improve its appearance in search engines
  • Make sure the page doesn’t use fragmented identifiers as Google will ignore them

9. User Rights Management

Take a typical scenario—different people would use your web application, and for numerous reasons.

In such situations, it is best to maintain a robust user right management system within your application. The feature can help to limit who can see what information. With the feature, you can also combat information overload effectively.

10. Document Management System

Documents typically serve purposes that are beyond information feedback loops. It is critical for your business that you keep track of your documents and keep them organized.

Documents are not just valuable sources of information, but they also have legal significance. You may consider securing your documents for the long-term into the app with an intelligent document management system.

You know that adage—“The only thing that’s constant is change.” As business owners, you need to keep looking at changing trends, changing patterns, and needs.

When you look at trending features and incorporate them into your app, you would have a niche app that can help your business grow beyond measure.

Enterprise Web Application Development: Key Trending Features

Web app development trends

1. Artificial Intelligence and Bots

App-based chatbots interact efficiently with users. Typically, the bots use AI techniques such as natural language processing and pattern recognition to store and distinguish the context of the information provided. The stored information helps to elicit a suitable response to future queries.

The good part—the bots operate 24/7. Such operations can help with prompt issue resolution and saving costs for your business. The behemoth B2C companies are already using this technology. For example—the official page chatbots inside WhatsApp, Facebook Messenger, and Skype.

You can keep a lookout for trending UX with the rise of bots usage. What are the benefits? AI-based bots have 24/7 problem-solving potential, human-like experience, and deep consumer behavior analytics.

2. Internet of Things (IoT)

In 2020, you would find IoT development trending. Let’s quickly look at IoT. The Internet of Things (or IoT) is a network of interconnected devices that require almost no actions from the users’ side to execute operations and perform useful results.

With experts forecasting around 30 billion Internet devices operating in 2025, you could expect more demand for solutions around automated IoT interactions.

Healthcare, transport, marketing, and more are likely to be major IoT niches in 2020. Changes in the IoT environment will shape new trends in web design (UX).

3. Accelerated Mobile Pages (AMP)

Today, business owners wish for businesses at the speed of thought. Well, almost! The key takeaway is—Speed. That’s where the web development trend—Accelerated Mobile Pages (or AMP) can come in handy. AMP technology can help to speed up page performance and to decrease the risk of users leaving.

AMPs are typically optimized pages that could operate fast. Such pages are also mobile-friendly, and their content is always readable.

Today with 5G Internet technology, most brands choose to develop native apps to make the user experience better. The AMP plugin gives companies a chance to save UX costs and reach users with any Internet speed.

As a result, you would find smaller and niche products successfully competing with mammoth market leaders.

4. Single Page Application (SPA)

With high-speed Internet standards, you can look for a different approach to web development. You can transcend from the path that every action made on the page, such as clicks on several buttons leads to one more web page downloaded from a server.

SPAs have been trending with the rise of JavaScript frameworks. For example—Google pages such as Gmail, Google Drive, or Google Maps, and networking platforms like Facebook, are the SPA-type. In the future, you can look out for more functional websites constructed as SPAs.

What’s fascinating about the SPA approach? Users will get instant feedback with SPAs. SPAs have more chances to hold users’ attention because they seem to be fast operating. You also have an added advantage as single-page sites consume less and could work without any server-side code (API technology).

5. Voice Search Optimization

Imagine having information that’s more-text and less-voice. What would you prefer? You’re right! Users prefer more-voice. For example—virtual multifunctional home assistants such as Siri, Google Home, or Amazon’s Alexa prove this facet.

In 2020, you would find quite a few of the smart and IoT devices would execute commands given by voice. Would users type in commands, when the devices understand their voice-based commands clearly? You’re right! Users would not prefer keying in commands.

As business owners, one of the pertinent development facets would be to optimize your physical and digital product for voice search and voice commands. Experts predict that almost 55% of all households globally would have a voice assistant by the end of 2022.

Now, that’s one of the web development features for web apps to look out for—voice-activated self-standing devices and voice optimization.

Why should you look out for the development? The feature saves time and allows users to order more. It is not only multitasking but also gains users’ loyalty. And there’s more! With voice usage, you would have access to an authoritative source of user behavior analytics.

6. Motion UI

You can expect a future of MVPs to be minimalistic. Experts anticipate the demand for brand new design approaches, including motion UI.

Although motion user interface design has been trending since 2018, with SASS libraries technology, it has made accessibility easy for any device user.

Why should you look at this feature? With motion UI, digital product usage is more intuitive and precise. Developers can now spend less time on digital product building and save the costs of product owners.

The motion future of web design can be appealing because SAAS libraries are flexible. Developers can easily integrate UI/UX features with CSS, HTML, and JavaScript, and work towards achieving highly responsive apps.

7. Augmented Reality and Virtual Reality (AR/VR)

Sci-fi looking apps can be a reality with AR and VR technologies. The popularity of Google Earth and Pokemon Go highlights the incredible growth of such technologies.

AR and VR technologies are transforming businesses like never before. Experts also estimate that their collective market size could be around $215 billion by 2021.

In the future, you look forward to more AR/VR apps with their quality, productivity, and efficiency. Examples include Alibaba’s WayRay and Nvidia’s DriveAR.

8th Wall, a leading AR company allows users to build AR-enabled web applications. CEO Erik Murphy-Chutorian says, “we are moving to an era of physical technology, which allows us as people to interact with the tech in a way we have never done previously.”

8. Cybersecurity

Cyber threats, website hacking, and information theft are increasingly lurking. Cybersecurity Ventures Report highlights that cybercrime is likely to cost the world $6 trillion per year by 2021.

You would need to work on cybersecurity. Such proactive steps can protect your apps against theft or service disruption. It would help to work on strengthening your security system continuously. Your efforts will lead to happier users, with their confidential information secured and safe.

9. Blockchain Technology

Cryptocurrencies have been around for almost a decade. What can you expect in 2020? The blockchain currency trading could become significantly more active.

Here’s a new input—in 2019, consumers used over 34 million blockchain wallets globally. You may wish to keep an eye on this emerging technology.

Blockchain operations typically should be secure, protected from hacker attacks and technical errors. Some of the major banks are already planning to work on algorithms to protect valuable user data.

They would also work on keeping crypto trading safe. If the blockchain landscape becomes more accessible and trustworthy, it could revolutionize how people pay taxes, build professional relationships, and more.

10. Responsive Web Design (RWD) 

One of the vital trending features is investing in responsive web design (RWD). The RWD approach is likely to gain significant attention. Why? The RWD approach can facilitate accurate indexing from the search engine. With proper indexing, it can influence your competitiveness. It’s time you work towards a universal code for all types of devices. And RWD is your answer.

Enterprise web applications are critical for your business continuity and success. You can work with your team and incorporate trending features that could directly translate to revenue and site traffic.

With a host of ever-changing user requirements, you need to evolve continually. You can build a brilliant app that would be an accessible touchpoint between your business and your customers.

Build a Successful Enterprise Web Application with Imaginovation

Do you want to develop a valuable app for your business? If you don’t know where to start, then get in touch with us.

We are an award-winning web and mobile app development agency with vast experience of creating meaningful digital success stories for startups to Fortune 500 companies.

Let’s talk.


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