National Small Business Week: 12 Must Read Articles for Success

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May 2016
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Author : Pete Peranzo

It’s National Small Business Week here in America and we are thrilled to take part in celebrating the vigor, passion and dedication of the entrepreneurial community!

 

Being a small business ourselves we understand as well as anyone what it takes to succeed in a competitive market. We have been through our share of ups and downs, learned a ton of lessons in the process and chronicled much of it in our creative content.

 

Here’s a round-up of some of our most helpful blog posts for small business owners.

 

The ABTs (Always be Thinking) of Business

 

Successful business owners eat, sleep and breathe business. It has to almost become a part of the owner’s DNA to stand out and shine.

 

However, there’s a fine line between being driven to success and being plain obsessed with it. This is a great read about how aspiring entrepreneurs should approach business and which aspects of it will (or should) keep you up at night.

 

How to BootStrap– A real world example

 

Still undecided between whether to seek external funding or go at it yourselves?

 

This real-life example will inspire and influence this important decision. We bootstrapped our way to success and this article tells the story of how we did it. It’s not an easy decision to make, but you will learn the pros and cons and hopefully be closer to making the right choice yourself.

 

5 Podcasts that Entrepreneurs Should be Listening To

 

Don’t have the time to read articles? Too busy to even scroll down news feeds, or social media updates send you in a tizzy? Podcasts might just be the answer to your busyness.

 

Here are 5 podcasts that we feel all entrepreneurs must listen to. They will inspire you regardless of where you are in your entrepreneurial journey and bring to you actionable advice from people who have been there and done that.

 

How Giving Back to Your Community Inspires More Engagement

 

Speaking of podcasts, Influence Pros is also a must-listen! Imaginovation CMO Michael Georgiou discusses engagement and relationships in the world of Internet marketing.

 

What the Evolution of Facebook teaches Us about Business and Changing Goals

 

Small businesses have a lot to learn from the success of other companies and Facebook is arguable one of the most successful of our time. This article chronicles the many changes Facebook has made to their business platform and serves as a lesson in the importance of flexibility for business owners.

 

How to Keep the Creative Content Spark Alive

 

Content drives the engine of successful digital marketing. You want to produce as much of great quality content as you can and make it a streamlined process as you grow.

 

But with that comes the very real threat of burnout. Have a read about how to keep the spark alive so that you do not hit the dreaded plateau of creativity.

 

16 Ways to Repurpose Your Content

 

On the topic of content, you don’t have to leave it as it is once it has been published. We touch on a number of great topics in our content which must be repurposed into some other articles for us to do full justice to them. Merely writing about them once does not capture their importance.

 

Do repurpose your content from time to time. Here are just 16 ways to help you do that. Not only will you have more ideas to post about, you will also be able to flesh out certain topics as they deserve to be, and reach more people in the process.

 

Always Be Learning New Technologies for a Competitive Edge

 

Technology drives all aspects of our lives and businesses that want to rise and become future-proof must keep up. This means evolving with the trends and learning new technologies. We don’t have the luxury of choice anymore; if we do not learn newer forms of tech and implement them in our businesses, we stand a real chance of losing our competitive edge.

 

Five Reasons to Pay More Attention to LinkedIn Marketing in 2016

 

Small businesses must make use of all of the tools available to them and LinkedIn is one of the most powerful tools in your arsenal. LinkedIn’s functions go well beyond simple networking. This article helps you navigate the many ways to use LinkedIn for lead generation, establishing thought leadership and content distribution.

 

Why Marketing and Building Trust Go Hand in Hand for Businesses

 

Don’t just market yourself, seek to establish credibility and inspire trust in your audience. A positive impression is a must for success. Consumers today are aware of their many options and have little time for businesses that are too self-centered or which do not keep consumers at the heart of their marketing efforts.

 

What is Growth Hacking, Plus 7 Techniques to Help You with It

 

Innovative companies are accelerating their way to growth. Some of these techniques might seem like hacks but they are supported by sound reasoning. As you read this article, you will know why you, too, must put your business on a fast track to success.

 

Growth Hacking Your Personal Brand

 

As you grow your business, so should your unique personal brand. It is ultimately human beings that people connect with and business owners who are not afraid to put themselves out there are the winners here. Have a read about how you can create and growth hack your personal brand for greater visibility, enhanced credibility, increased reach, and as a result, bigger profits.

 

These posts are just the beginning! Browse through our blog for more great tips and advice that will help you take your small business to new heights. What are some helpful blog posts that you have read? Please share your favorite articles in the comments!

 

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