Go Mobile: How to Optimize Your Content for the Mobile Generation

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Aug 2014
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Author : Pete Peranzo

The world is rapidly moving towards mobile-first communications. Today, more and more people are using their mobile devices to research about a product, buy a service, read their emails, and engage with friends on social network or to simply find a coffee shop nearby.

People using their mobiles for surfing make up a significant portion of Internet users and this number is exponentially growing. This is an excellent reason for you to create mobile-friendly content.

Mobile-users don’t access content the same way desktop users do. If you want to reach more number of mobile users, you will need to create content that is mobile-friendly. Here are a few things you can do to create content that is mobile optimized for users:

1. Use a Responsive Template

One of the best ways to optimize content for your mobile audience is to use a responsive template for your blog. This will ensure your blog renders correctly irrespective of the device being used by your subscribers or readers. The best part about using responsive templates is that you don’t need to direct your visitors to a special mobile site.

If your blog is hosted on WordPress or Blogger, you just need to select a responsive template that suits your style from an array of mobile templates in order to make your blog responsive. But if you have got your site custom designed, you’ll have to completely redesign the site to make it more responsive.

2. Keep Headlines Short

Blog subscribers who use their smartphones for reading blogs don’t get to see the full headline as the screen size of a mobile and tablet is small as compared to a desktop or laptop. Marketers that are targeting subscribers with Internet enabled devices must, therefore, use shorter headlines for their blog posts.

You have even less time to get a mobile user’s attention than you do with a traditional desktop user. One way to get the attention of a mobile user is to write attractive and engaging headlines that get clicked and shared frequently. Ensure your headlines are keyword rich in order to achieve high rankings on SERPs.

3. Clear Call-to-Actions (CTAs)

In the absence of mouse or touchpad, clicking on specific functional elements on a smartphone screen can be difficult. If you use CTAs that render incorrectly on mobiles or tablets, you’re missing a huge chunk of potential conversions. Incorporate CTAs that are mobile-optimized so that users reading the blog on their mobile devices can take a desired action easily.

If the links are too close, it may get difficult for mobile users to select the intended link. To get around this problem, either keep enough space between different links or use buttons instead of links as these are easier to click on a touchscreen.

4. Keep Content Clear, Concise and Compelling

Once mobile-users click on the headline of your content, they want to go through the information they need as quickly as possible. If they find a long uninformative text of content, they may stop reading your post and leave your site. But if you want to keep them on your page, you’ll need to write content that is short, relevant and engaging. Avoid long paragraphs; instead use bullets to break the content.

Subscribers reading content on their mobile devices are usually on the go and if they find the introduction of your article uninteresting, they are going to stop reading it further. Ensure your content is engaging right from the beginning so that visitors continue reading it and also take some appropriate action like sharing it with their friends and followers.

5. Use Enlarged Fonts

Content with tiny fonts is extremely difficult to read on smaller devices like mobiles or tablets. Reading such blog articles is a frustrating and largely unpleasant experience for users. It is therefore recommended that while designing your content for a mobile audience, you use enlarged fonts. This will improve the readability of your content on smartphones and tablets.

Follow guidelines provided by different mobile platforms to decide on the size of the font.

6. Design a Mobile App

As per comScore’s recent report, mobile apps accounted for 51% of total digital media time spent in May. This stat clearly proves that creating a mobile app which runs on iOS and Android devices may lead to more engagement for your blog. An app also provides offline access to your content.

TechCrunch – a leading tech blog, for instance, has a TechCrunch app that gives the latest technology news on your tablet and mobile.

7. Use Small Images

If your content contains too many large images, your blog will load slowly irrespective of the device being used. Mobile visitors have less time for browsing and if pages take too long to load, they will leave your page and click on another link that looks more promising.

You can optimize your content by using smaller image files. There are certain services available online that help you reduce the size of the image without affecting the quality of the image. This will help you capture the reader’s attention with visual content without worrying about the load times.

8. Measure and Research

Monitoring and analyzing will deliver insights into readers’ actions on your blog which can be used to formulate future content strategies. Summary reports on your analysis will give you information of what your mobile readers are looking for when they visit your blog, what kind of content is being read or shared by them and what kind of content receives the most engagement. An understanding of their likes will help you create content they would like to read.

Monitoring tools even help you analyze your competitors and see what other bloggers are doing and whether their offerings are being liked or disliked by their subscribers.

If you want to stay relevant and attractive for your subscribers, optimizing your content for mobile is a necessity. Every blogger needs to implement the above mentioned tactics to ensure their subscribers receive flawless smartphone optimized content on their Android, iOS and Windows devices.

 

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