10 Tactics Will Define a Profitable Online Marketing Strategy in 2015

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Oct 2014
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Author : Pete Peranzo

2015 is right around the corner and it’s time to start looking back at the year gone by and figuring out what went right and wrong in terms of your online marketing strategy.

As the year ends, a big question for business owners and digital marketers is which online marketing strategies will help them generate more leads and revenue, moving forward.

Pope John Paul II was quoted saying: “The future starts today, not tomorrow”. So, you need to start thinking of the online marketing strategy you want to implement in 2015, this year.

This will give you enough time to come up with a strategy that guarantees a successful year for your business. In order to craft a profitable internet marketing strategy for your brand, you should be aware of the tactics that will deliver the desired results. These need to be an integral part of your strategy in 2015.

Let’s take a look at 10 of them:

1. SEO

Online marketers need to keep SEO at the forefront of their online marketing strategy to improve business visibility. While doing so, they need to keep their SEO activities in line with the changes taking place in the search results algorithm of search engines.

What’s more, these algorithms are constantly evolving and you will need to know how this evolution will impact your search engine strategy. For e.g. website user-experience is a ranking factor on search algorithms, but there is a chance that Google will add mobile user-experience to its ranking as well.

The idea is to make sure your SEO initiatives are moving in step with the expectations of popular search engines such as Google. This will ensure your SEO tactics help your site rank better on SERPs.

2. PPC

As we mentioned before, SEO is in a constant state of flux and there is a very good chance that in spite of your best efforts, you might find your business getting squeezed out of organic search results.

Also, it’s not just your business that want’s to rank high on SERPs; your competitors are trying to do the same as well. This is why you cannot afford to put all your internet marketing eggs into one basket – organic SEO. You will need to spend money on PPC advertising, if you want to attract more traffic to your site. Agreed, this will require quite a bit of investment on your part, but if you go about PPC in a strategic manner, there is every chance that it will deliver the results you are looking for.

So, start planning how you want to make PPC ads work for your business in 2015.

3. Facebook

A recent study by researchers at Princeton University suggests Facebook can expect to lose 80% of its user base between 2015 and 2017. This means there is a serious question mark on the relevance of Facebook marketing in 2015 and beyond.

Should businesses continue to invest their marketing dollars and time in Facebook marketing?

Don’t worry; this social media giant is not going anywhere. Facebook has and will continue to roll out improvements to address the challenges it is currently facing. Marketers will have to adjust their Facebook marketing strategies in sync with these improvements.

4. Twitter

Twitter is no longer just a platform that helps a business spread the word about its brand on the World Wide Web; it will now allow eCommerce businesses to sell products.

This year in September, Twitter rolled out a new ‘Buy Now’ button; this feature lets users directly make purchases from tweets. It is currently available for only a small percentage of US users, but it will go mainstream in 2015.

This feature will make it necessary for businesses, especially those in the eCommerce industry, to leverage Twitter for achieving their online marketing goals.

5. LinkedIn

This professional social media giant boasts 259 million active users and if you aren’t using LinkedIn as part of your social media marketing strategy yet, you are missing out. LinkedIn is a great networking tool for building your business.

LinkedIn will continue to be the most powerful tool available to network and grow your business. It’s worth investing time, energy and dollars on this platform to make it work for your business irrespective of whether your business is B2B or B2C.

6. Big Data Analytics for Customer Intelligence

An IDC and EMC report says the digital universe is doubling every two years, and will reach 40,000 exabytes (40 trillion gigabytes) by 2020. This humongous amount of data can be analyzed by marketers with the use of the right analytics platforms for marketing benefit.

So, how do use this data? Think of a scenario where you own an eCommerce store. In this particular case, you can track user behavior data to push personalized offers to customers when they land up on your site. This improves chances of conversions, which in turn leads to increased profits.

7. Social Platforms Related to Your Niche

Since giant social platforms like Twitter are seeing a decline in user engagement, there are high chances that niche social networks will gain momentum.

Some industries have specific social networks for e.g. iShade focuses solely on accounting professionals. Having an active presence on the social network related to your business niche will help you gain new customers.

8. Content Marketing

Content is and will continue to be the king in 2015 and beyond.

Content marketing is already a billion dollar industry, which speaks volumes about its ability to generate leads for a business. In 2015, you are going to see more marketers embrace this marketing tactic and businesses will increase their content marketing spending. You will need to make a collection of marketing formats a part of your marketing strategies, including white papers, e-books, infographics, case studies, how-to-guides and image oriented content.

Since millions of content pieces are shared everyday on the Web, businesses need to lay emphasis on creating content that is relevant for their target audience.

9. Video Marketing

Video marketing is a part of content marketing and the coming years will see this particular marketing tactic playing a huge role in increasing a business’s profit.

2015 could very well become the year of ‘video marketing’. It will be the key differentiator of your content marketing strategy. Those that do it well will cut through the online clutter to attract customers, increase engagement and guide customers through the purchasing funnel. Uploading small and meaningful marketing videos on social platforms will boost site traffic.

10. Email Marketing

According to econsultancy.com, email marketing remains the best digital channel for ROI. Yes, in a world where new age tactics like social media marketing and even micro video marketing are getting a lot of eyeballs, it’s the humble email that is actually performing better than others.

People unfailingly access their inboxes on their desktops, smartphones or tablets every day. This is the reason marketers need to make good use of email and make sure they deliver personalized messages to customer inboxes. We have already talked about ‘customer intelligence’; use it to optimize your emails.

Also, email service providers like Google have come up with a tab called ‘Promotions’ and all marketing emails fall under this tab. To get the desired results from your email marketing strategies, ensure you avoid spam filters and design your marketing emails such that they get noticed amidst other promotional emails.

Over to You

Thanks to new technology trends and continuously evolving consumer behavior, your existing inbound marketing strategies might need to reimagined and reworked if you want them to work in the New Year that starts in less than 10 weeks. These tactics will point you in the right direction.

Have you discovered new ways to grow your follower base and increase revenues for your business in 2015? We’d love to hear about it.

 

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