The world of social media evolves at break-neck speed. Businesses and social media marketers have more networks at their disposal every day. This can be frustrating given the unique demographics of some of the newer networks. Which platforms should we be on? What information should we be tracking? Even the established networks keep introducing new … Continue reading Does Your Social Media Strategy Need a Makeover?
Jul 29, 2016
Jul 27, 2016
It’s an election year and that means my nemesis has returned: Yard signs. I hate yard signs. They are ugly, obnoxious and ruin the landscape. As a marketer that mainly works in the digital world, it would be easy for me to scoff and how wasteful and pointless yard signs are when it comes to … Continue reading Election Year: What Yard Signs Teach Us About Traditional Marketing
Jul 25, 2016
In the wild world of growth hacking, the only way to know that you’ve done it right is to grow! If your growth hacking techniques are top-notch, your company should be making waves and making money. While you’re not going to find an absolute blueprint for your own growth hacking success by looking at other … Continue reading Growth Hacking: Four Startups That Did It Right
Jul 21, 2016
Reaching your target audience in an organic manner just got tougher. With it’s new update, Facebook has made it clear that it will prioritize posts from users’ friends and family, and that updates from other pages they may have subscribed to, liked or followed will get a lower preference. This means businesses that utilize Facebook … Continue reading Top Takeaways from Facebook’s New Timeline
Jul 18, 2016
Rarely does come along a game, or anything for that matter, that so completely takes over an entire population’s imagination. Last week saw the debut of Pokémon Go, an augmented reality game by Nintendo and it instantly became a wild craze in all the three markets it has been released in. Since July 6, the … Continue reading 6 Ways Small Businesses are using Pokémon Go for Creative Marketing
Jul 15, 2016
Search engine optimization is primarily about adjusting to new technologies and trends as they affect search. Over the years we have seen Google make hundreds of updates to its algorithms (though only a few are announced to the world), and SEO experts everywhere take note and change their strategies accordingly. Voice search–speaking to digital assistants … Continue reading How Will Voice Search Affect SEO?
Jul 13, 2016
There are two types of people on the Internet: those who love cats and those who don’t. Regardless of which category you fall into, cats can teach you quite a bit. Especially Maru, Grumpy, Lil Bub, and Scarface. These just happen to be among the most popular cats on the Internet. And what have they … Continue reading Marketing Lessons from Famous Internet-Famous Cats
Jul 8, 2016
One step closer to AI ruling us all. At its F8 Developers Conference in April, among the many announcements Facebook made was the introduction of a tool for developers to build bots into Facebook Messenger. This came on the heels of Facebook opening up Messenger for businesses to help them better interact with customers and … Continue reading How Bots Are Changing Customer Service
Jul 6, 2016
Apple fans and technology enthusiasts had been eagerly awaiting the company’s annual Worldwide Developers’ Conference, which just concluded in San Francisco about a week ago. As always, the tech space was abuzz. A number of updates were expected, especially pertaining to the rumored new models of MacBook Pro and the alleged phasing out of MacBook … Continue reading Apple Opens Siri to Developers – What Can We Expect?
Jul 5, 2016
Facebook’s long-term goal is to become the center of community and social connection for its users. This is not just a site about messaging friends and sharing pictures. One of their central philosophies is to translate and streamline the way that people communicate with each other, harnessing technology to make life easier, less stressful, and … Continue reading How Facebook’s Safety Check Will Change the Way We Connect in Tragedy