Experts in all things Web Design and Web Development. The Imaginovation team specializes in Web Design, Web Development and SEO.
Imaginovation takes pride in designing and developing custom E-Commerce Solutions, from Magento to Open Cart we have vast experience with with all solutions.
Logo Design, Logo Development, Graphic Design. The best in logo and graphic design.
Software Design, Software Application Development, App Development.
Database Development, Database Design, Database Application are Imaginovation's main services.
Business Software Solutions
Business Software, offering custom Business Applications, Marketing Software.
Social Media Marketing
CRM, CRM Software, and Contact Management Systems are a type of software development service that Imaginovation offers.
Our Web Hosting services offer our customers a web design package they can trust and helps maintain and build a strong business relationship.
Website Maintenance service is an addition to our web design and web development packages. We fix, enhance, and improve any existing web design project.
Content Management Systems (CMS)
Experience with almost all Contact Management Systems, including Wordpress, Drupal, Mambo, Joomla.
Web Chat Systems
Imaginovation specialize in integrating and building custom chat solutions.
Mobile Application Development
Expertise in all things mobile, Imaginovation are the quickly becoming the industry leaders in IPhone and Droid Development.
Imaginovation exemplifies every form of Internet marketing, from SEO to Social Media.
Search Engine Marketing (SEM)
Imaginovation's Search Engine Marketing service provides optimization and advisement/setup for both organic and paid search, including PPC servies.
Raleigh (SEO) Search Engine Optimization
Experts in Search Engine Optimization, let Imaginovation help you get your website ranking high on all the popular search engines.
WEB DESIGN GURU's-
A FULL SERVICE Website Design AGENCY
Imaginovation is your one-stop shop to develop and assist with any of your Website Development and Design, Web Application, Software Development, Internet Marketing, and other Web Services. If you feel your company needs an online boost to achieve your marketing goals or if you want to make life easier for your employees and customers, please look no further!
The 50+ years of combined experience in creative web design and strategic project management for various companies, shared with technical skills in various programming languages and technical platforms allows Imaginovation-A Raleigh Web Design Company to be one of the most competitive Web Development & Web Design companies in Raleigh and Charlotte North Carolina.
...Our out of the box thinking and creative business vision in web design and web development is a strong quality that we influence to our customers.
Imaginovation’s main duty as an experienced web development agency is to create and enhance our customer’s web design and web application needs with an engaging, interactive, and creatively innovative experience. In addition, we provide our customer’s with an authentic and strong website presence, which leads to an increase in online brand awareness and brand personality. Imaginovation’s motto is “Ugliness Does Not Sell”, and we strongly are accountable for proving that point. Not only do we build amazing front end websites, but we specialize in back-end development as well. We have a drive and passion to develop or revamp any website, web development tool, or software product into something intuitive and original. So, we invite you to please receive a free consultation for any of our web and Internet marketing services.
Imaginovation Web Development Process
Designed to REVOLUTIONIZE Your Online Presence
We have a powerful and strategic vision for our customers, to catch your eye in ways that are unimaginable. The Raleigh Imaginovation team intends to develop, create, innovate, and provide affordable web design, web development, and software solutions that allow you to increase visibility online, generate revenue, enhance your competitive advantage, and improve productivity.
Our belief as a Raleigh Web Development company is that a website is the next best thing to reality, and in many cases it is more proficient, user-friendly, and faster. Here at Imaginovation, our creative and experienced team of developers and marketers retain a joy in being your online brand architects and achieving this reality. We engage numerous elements during the development phase for your Web Design or Web Application product such as interactivity, emotion, reliability, creative presence, and overall eye-catching experience. These elements will help bring your brand personality to life. Everyone in our team is an experienced brand architect, whether it be developing our customers’ with a software desktop application, web development tool, or a complex website, we always understand our customers and respect their needs and preferences.
Benefits for Choosing us
Due to our technical team’s skills and experience in Web Development, we provide solutions to overtake your competitors and make you more appealing in the market that your in. This can range from our Search Engine Optimization services or our creative web design techniques.
We stand behind our work. Our team is extremely hard working and honest while designing, developing, and managing your web development product. We offer 100% motivated productivity while implementing your project.
We hold responsibility for all our client’s products, whether it be a bug in an application or something your not satisfied with, we will do what it takes to keep our client’s happy, WHATEVER IT TAKES!!
Talk is cheap when it comes to designing you an effective web or software product; we have to show you! Imaginovation is in a consistent mindset to create you something that is strategic, but yet creative.. Goals and objectives for helping your company save time and money are some of the many things we make sure of before implementation.
We know if this tough economy, it’s understandable that companies don’t have largest budgets to spend on web development or software applications, so we provide very affordable rates and do our best to meet your budget. We offer various payment plans and options to suit your needs. Please contact us, so we can show you !
WHAT PEOPLE ARE SAYING
"Imaginovation's knowledgeable and experienced staff have worked closely with us on designing our web site, meeting the unique needs of our business. They are always available and definitely user friendly."- MUZICBOOK
"NetSports is pleased to have partnered with Imaginovation to bring redesign our company web page. Imaginovation has done a great job of fulfilling our company's desires for an up to date website. They worked hard to match our ever changing ideas, and came up with many different concepts that we added into our new web design."- NETSPORTS
"The Imaginovation team have been absolutely great for our company. They showed true integrity, honesty, creativity, strategy , and incredible technical abilities. Their SEO services have gotten us ranked number one on Google as well as have developed very effective software for us, which has saved our company money in the long-term and saved us time. We definitely recommend this web development company to any small, medium, or large business."- LEGACY
5 Reasons You Should Integrate Your Social Media and SEO Efforts Simultaneously
posted on February 07 , 2014 by Michael Georgiou Category : search-engine-optimization-seo-services-raleigh-nc
Your online marketing efforts can no longer exist in an SEO silo. You need to blend your social media strategy with your SEO efforts to build a rock solid online presence, improve brand awareness, enhance brand value and nurture high value customer relationships. There was a time when an SEO strategy centered on only one primary activity – Link Building. The number of links pointing towards your website determined your website rank. While link building still remains the bedrock of your SEO campaign, the way you go about attracting links has changed. While earlier, you ‘built’ links, you now ‘earn’ links. You earn links by working hard towards building relationships. You need to be more engaged in your marketplace if you want to build these relationships and survive in a world where your brand’s SEO strategy is not only measured by the nature of your core SEO activities, but also by considering its social media footprint.
The interaction your brand has with its target audience, influencers, and brand advocates combined with Penguin and Panda proof SEO will determine your brand’s online influence.
Here are a few critical reasons why you need to merge social with your SEO strategy:1. It Helps you Attract High Value Links
What are high value links? These are quality links from high authority sites. Now, why would a reputed site that has a truckload of visitors, want to link with your site? After all, it has a reputation to protect and wants to link with the best. So, how will it know you’re worth linking to? It’s the buzz about your brand on social media and the nature of interaction you have with the site owner (the one that you want links from) that will allow the site owner to form an opinion about your brand. Think of your social media activity, as a way of improving your credibility. It’s important to remember that every time somebody talks about your brand on social media, your credibility and visibility increase, so you need to pump up your brand with effective social media strategies. The more your credibility, the better your social proof, meaning reputed sites will be willing to link back to you.2. It helps your brand go viral
In spite of your best efforts, even the most innovative and consistent high quality SEO efforts won’t drive word-of-mouth about your brand. Yes, it will improve visibility on search engines, but what about exponential visibility? How about giving your brand visibility an extra push that only comes from word-of-mouth advertising! Social media helps make this possible, with your Facebook and/or Twitter followers acting as ‘viral catalysts’.
The social nature of social media means everybody wants something to talk about and is looking for newer ways and means to interact. Any new post that’s up on your blog, and whose link you have shared on Facebook, Twitter and other social networks, is seen as interaction trigger. Your fans can share your content with their fans allowing your content to reach a wider audience. And your content is an extension of your brand identity, meaning it’s your brand that’s reaching out to new people. Some of these people will want to know more about it and if they’re impressed, they’ll ask more people to check it out. That’s some solid word-of-mouth about your brand, brought about by the simple process of social sharing.3. Social Signals Impact Search Engine Rankings
Forget building relationships through social media or the ‘word-of-mouth’ advantage that social media brings to the table; one of the most important reasons why social should be integrated with your SEO efforts, is because social signals impact search engine rankings. The number of people tweeting your URL, the authority of these people, the number of times your URL has been liked or shared on Facebook and the +1s earned by your URL have a bearing on your rankings.
But Matt Cutts, the head of Google’s webspam team, has said Twitter and Facebook signals are not a part of Google search engine algorithm.
So why should you focus on getting more Tweets, Likes and +1s? You need to do this because it will allow you to create more engaging, useful content. Its only pages that have really great content that can attract more Tweets, Likes and +1s! Google will take this as a signal that your pages are really good and offer target users something valuable. This is what will help your pages rank better.
If a page gets an X amount of Likes, than the number of these ‘Likes’ is not a causative reason for your improved page rank, think of it more along the lines of correlating Likes and the value addition your page brings to the table. It is this ‘value addition’ that will help rank your page.4. Social Links Are Better Placed to Bring Visitors to your Site
If your friend Rory shares a link to a site on your Facebook wall, won’t you pay more attention to it, because it’s posted by a person you know? You will be more tempted to click on that link and visit the site as compared to your coming across this link that’s a result of SEO link building. More importantly, because of the trust factor associated with the former, there’s a better chance that the visitor coming to your site will become your customer. In this case, social enhances your SEO and makes it more results driven.
Link building is an SEO activity but don’t be under the impression that building links will alone get visitors to your site. For that to happen, some social push is necessary.5. It Helps you Google Proof your Brand
Horror stories of websites being penalized because their link building strategies weren’t in accordance with Google’s search engine algorithmic updates are quite common. Plenty of brands continue to wrestle with the reality of such nightmares but social media offers a way out. By focusing more on actively engaging your target audience, interacting and building relationships, you are improving your brand’s visibility naturally; this is what Google wants you to do. It penalizes you if it thinks the efforts made to rank your site don’t look natural, meaning it doesn’t come across as something humans would do.The bottom line is you need to combine social media with your SEO in order to ‘humanize’ your SEO efforts and make them more dynamic. Replace building links by creating social relationships that can transcend social media and fuel your SEO efforts. Social SEO is the future and you can’t imagine not empowering your SEO campaign with the power of social media.
Website ROI: How to Increase Traffic for Free
posted on January 23 , 2014 by Michael Georgiou Category : website-development-and-design-raleigh-nc
Continuing our series of Website ROI, we’re turning our attention to web traffic. Given the low conversion rates, we know that increased traffic means everything, and to take it a step further, increased unique traffic. I’m going to show you how to increase traffic the free way which few are doing.
There are thousands of media sites such as Tech Crunch, Triangle Business Journal, Forbes, or republishing sites such as Hacker News and Reddit. Find a way to help them while helping your company. You need unique visitors, they need content.
One of the easiest ways is to write an article for them. Of course, the content must be relatable to their community and adhere to their guidelines but it also can include links to your landing, blog, and features/pricing pages. The content must be unique for the media site to allow such links, and you want the content to be unique as to not dilute the SEO you’ve worked so hard to achieve. That being said, words are just words unless put in the right context.
Every media site has sub topics and finding the right sub topic is the difference in you achieving your goals or your content falling on deaf ears (or eyes in this case). Pro tip: find companies who have a similar target audience and are paying for advertising on media sites and then find the sub topic they’re most visible on. That’s the portal, or sub topic, that you want your content to be seen in.
What makes all of our tech marketing efforts possible is simple: We live in a reward-driven society where people want to be rewarded for their efforts. Use your company’s brand and voice and become socially active as the company. No, this isn’t just about social media.
Find corporate, personal, or media blogs and social accounts that have a similar target audience to you and become active. Comment, like, up-vote, down-vote, anything! It brings your company into the spotlight and shows your company’s prowess and thought leadership and while giving you a new medium to provide links to your important landing, blog, and features/pricing pages.
I want to really stress the idea of ‘voting’ on articles/posts. Not everything has to be all rosy. In fact, you’ll generate more attention if you can be the first to say why something is wrong and provide accurate resources to back up your reasoning while also showing a different way for doing things (this is where you insert your company link). Again, we live in a social, reward-driven world, so make your company just as social as you are as an individual and stir the conversation pot. To see what I mean in action, go to Quora (you’ll need to log in).
Marketing Partnerships and Link Sharing
This is simple: Share your links with other websites and share other company links on your website. Why? Well, I didn’t write the rule book I just follow it. The two rule books I follow are Google and SEO Moz. These companies set the standard for how website reputation and optimization are decided. So, how does link sharing and partnerships have to do with this?
It’s pretty simple. Go to OpenSite Explorer and enter your web URL along with two of your competitors. This will give you a general idea of where you stand along with some insight into how you can improve. What I normally see as the deciding factor between website grades are the number of links. The companies who have the most optimized content, are the most reputable, and have the most inbound/outbound links will have the best score. OpenSite Explorer is run by SEO Moz in case you’re wondering the connection, and link sharing is almost always the deciding factor when you compare two websites side by side.
Now that you’ve got a new idea of how to increase traffic to your landing, blog, and features/pricing pages, how are you going to implement? Join the conversation in the comments below or tweet me @WillSoprano.
I’ll be finishing our series on Website ROI by digging into the numbers; tempering expectations and helping you understand WHY your experience is what it is. Again, if you’ve missed the first two articles on Website ROI, you may want to read “Website ROI: What Are Your Goals” and “Web ROI: (Qualified) Lead Gen”.
Web ROI: (Qualified) Lead Gen.
posted on January 17 , 2014 by Michael Georgiou Category : website-development-and-design-raleigh-nc
Today we’re going to delve into what your website needs in order to generate the most qualified leads. Please note the word qualified; I’m not talking about random leads, I’m talking about a lead that actually wants your product and has the motivation and budget to purchase.
This is the second article in our 4-part series to answer the question “What is the ROI of my company’s website”. If you haven’t read the first article, please do so as it helps you take a look at what your company is currently doing which will allow you to make this and the next two pieces of this series profitable for you.
We all know content matters. We also know that the web (mostly marketers) is generating more content than readers can consume. So, where’s the happy medium? It’s probably best to have some analytical data that says how much your target audience reads per week, but if that’s not an option, use yourself as your test: How much leisure reading do you do per week? How much work-related reading do you do per week? That should get you started on how much and what type of blogging your company should be doing. And before you ask, yes, a blog generates leads but it isn’t the most important content on your site.
If blogging isn’t the most important, what is the most important content on your company’s site? The products and features page! The companies that succeed in writing excellent copy on this page usually generate the most leads. Why? If well written, the content is concise, gives the readers exactly the amount of information they need, and each sentence has a purpose—think of the products and features page as a free salesman.
Yes, the design of your website changes whether or not you will generate leads. Mostly, we’re focusing on color schemes when thinking about lead generation (the ‘triangle’ and above-the-fold principles are also important—you can tweet me @WillSoprano for questions regarding that). Every color has a meaning or action associated with it. To give you an example, blue incites confidence. So if you’re going to an interview, I recommend you wear as much blue as you can.
You’ll want to break up each page and decide what each ‘purpose’ is. If it’s your company’s blog page you most likely don’t want to hammer them with bright colors because then you’re taking their attention away from the material and subconsciously confusing them. Save your true reds (a color that entices an action) for the contact, request a quote, or ‘sign up’ portions of your site.
There are various plug-ins that allow you to have a ‘live chat’ with a visitor. These must be done in a very particular way because you don’t want to impede their current objective for being on your site. This means no pop-ups in the middle of the screen. However, as we know from design principles, the last place someone is going to look is the bottom right hand of the screen (this is where I see most live chat windows).
So, where do we place such an important plug-in? My suggestion: Code the tool so that as a visitor starts to scroll down on any page other than the home page, the live chat bar appears on the left hand side of the screen. They’re most likely to see it there and they won’t be annoyed by it getting in the way of what they’re already doing.
Step one, have live webinars and record them. Take the recorded version and include it in your resources page. Step two, make it extremely easy to find when the next webinar is and have a seamless, short registration page. There’s no point in putting on a webinar if it takes the user more than a minute to find when the next one is because by that time you’ve already lost their attention.
Please note: People are taking time out of their busy work day in order to attend your webinar so make it useful! Make the content something they can’t get by “Googling” what they want to know. Also note, a popular tactic to get people to attend webinars is by giving away free stuff—but in doing so, you dilute the number of viewers who are actually motivated to buy because their new motivation is to get the free stuff.
As we did in the first installment of our “What is the ROI of Your Website series”, I encourage you to take a look at what you’re already doing. Where can you improve? Are you already doing some of these things? Let me know on twitter @WillSoprano.
I would highly recommend Imaginovation LLC. These guys operate with a level of integrity that is second to none. They deliver on time and as promised. This is the ideal provider for website design and hosting no matter how small or how big your needs are. Thanks for your hard work!
Absolutely the Best, very patient and always on phone/email. I'm really hard to understand sometimes but these guys Michael and Pete took care of all my needs, I just started website so I don't know a lot. Called local companies, but they don't care too much and the prices are crazy. From imaginovation team I got good price and the best work done. Thanks a Lot.
It was a pleasure working with Imaginovation, LLC. They are a professional organization I would recommend to any company with or developing a website. I will use them again both personally and recommend them professionally. Great job.
Micheal and Pete created a website for my new business. They did an awesome job. They were patient with me as I decided what I wanted. The provided numerous versions of my logo until I found the perfect one. They provided several mock ups of the website until I was completely satisfied. Imaginovation did an excellent job for my company. I highly recommend them to any other business that wants a website, logo, or anything creative.