One of the leading challenges in mobile app development is getting apps to the market on time, and within the estimated budget. Enterprises or SMBs either hire full-time staff or outsource work to app development companies. The typical team consists only of designers, developers and testers. Usually, the whole mobile app development process is divided into 4 … Continue reading QA Engineer or Tester: Who Should You Use for Mobile App Development?
Sep 29, 2015
Sep 22, 2015
E-commerce is an evolving space. Every company goes through an online learning curve and eventually benefits from it. Retail chieftains who lead from the front are the wise salesmen of our generation. Budding entrepreneurs and other professionals in the retail space can build a healthy and sustainable e-business of their own by picking up nuggets … Continue reading 6 Business Lessons You Can Learn from E-commerce Leaders
Sep 10, 2015
Content marketing is perpetually evolving. From poorly written articles overstuffed with keywords to high-tech webinars, content marketing has come a long way. We see many SaaS providers who offer webinar and conference facilities and many companies making good use of them. From Sony to GlaxoSmithKline, varied industries are looking at webinars for sharing content and … Continue reading Must-Watch Stories: 8 Extraordinary Power-Packed Webinars of 2015
Aug 28, 2015
Since 2012 we’ve been hearing rumors of Twitter dying; however, this time around the news seem to be unfeigned with hard statistics to show for it. Shares of Twitter Inc. TWTR, -1.46% posted sharp losses this week in the wake of its quarterly earnings, putting the stock on course for its biggest weekly drop since … Continue reading How Would Social Media Pivot If Twitter Were to Decline?
Aug 11, 2015
Inspiration doesn’t just come from success stories. It also comes from blunders. This #InspireWeek, we focus on some valuable lessons learned from serious goof-ups committed by brands on social media. “If handled carefully, social media is the greatest gift to businesses. Otherwise it is like handing a burning stick to a monkey,” said a wise … Continue reading Lessons from the 7 Biggest Social Media Blunders Companies Make
Aug 4, 2015
We hope you are already convinced that you must track the online reputation of your business and do so with regularity. However, because the Internet is a vast space, it’s difficult for businesses tracking their online reputation to be everywhere all the time. If you do this the old-fashioned way, i.e. by manually entering your … Continue reading The Best Online Reputation Management Tools for Your Business
Jul 21, 2015
Web design trends change so fast that it becomes too much challenging to keep up. While some are short-lived, a few of them are powerful enough to dramatically change the prevailing notions. Flash, for example, took the web design world by storm when it was first introduced. It was one of the hottest things going … Continue reading How These 7 Trends are Changing Web Design as We Know It
Jul 14, 2015
Building a brand is a daunting task. Ask any entrepreneur and the answer will be almost similar – it was a challenging thing to do, especially for startups, as they are usually subjected to well-entrenched competition from larger organizations. As a result many startup founders think that they need to invest a massive amount of … Continue reading How to Brand Your Business without a Budget
Jul 7, 2015
“Only those who dare to fail greatly can ever achieve greatly.” – Robert F. Kennedy There are so many resources available online speaking volumes about entrepreneurship. Most of them sternly forewarning young entrepreneurs against certain mistakes and pitfalls that could be fatal for their businesses. However, they forget that mistakes are inevitable, especially for startups. … Continue reading Have You Made These Startup Mistakes? Let’s Undo Them Now!
Jun 30, 2015
Most well-known organizations have been leveraging the power of social media to improve their customer management processes. We live in times when everyone who wants to be heard is using social media to do so successfully. As an entrepreneur, you may have understood that customers are more likely to voice their opinions, appreciation and complaints … Continue reading How You Can Use Social Media for Customer Management like These Brands